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What Every Realtor Needs to Know in 2020

2020 is here and the competitive landscape for real estate agents is at a high. In an environment filled with so much stimuli, how does a real estate agent stand out from the crowd? Whether you’ve been in the industry for years or just jumping in, we’ve put together four ways you can make 2020 your best year yet!

Take steps now to make 2020 your year to…

1. Unify Your Brand

Take a step back and look at all the platforms you currently use to market yourself and your brand.

Are they unified?
Do you use the same identifying photo universally across social media?
Are you sending out the same messages to clients about who you are and what you’re about?

Although platforms like social media can seem informal at times, this may just be the space your clients are “meeting” you for the first time. Making sure your brand is consistent and recognizable should be a top priority for realtors looking to grow their business in 2020!


2. Develop a Team

Whether you’re a solo act, or already working within an amazing network, identifying a team of trusted professionals is a non-negotiable for your business in 2020. As a realtor, you take the time to care for and communicate to your clients.

Make sure you’re referring clients to companies that will go to the same lengths to serve them!

Businesses like The Home Inspectors develop close relationships with their real estate partners. Read what realtors have to say about adding The Home Inspectors to their team of trusted professionals!


3. Invest in Yourself

As you know, word-of-mouth is extremely important as a real estate agent, but how do you continue to reach new clients without those established relationships? 2020 may just be the year to invest in yourself and your business.

Don’t be afraid to put money behind your marketing efforts.

This might look like discovering how to utilize Google Ads or boosting your social media posts to a specific area/audience. Now’s the time to hire the photographer you’ve been eyeing to take those professional headshots for your website. Invest in yourself, and 2020 may be a turning point for your business.


4. Show Up First

2020 is the year to get in front of your clients and show up first in their mind. But how do you stay in front of your clients when they may not be in the market to sell or buy just yet?

Stay in front of your clients by providing them with helpful information and educational materials surrounding their home.

As you continue to provide clients with useful information, they will start to view you as an expert in the field. Nurture your clients in 2020 and you’ll be amazed at the relationships that take your business to new heights.


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